The 90-Day Med Spa Launch Roadmap

The final 90 days before your med spa opens are the most critical. This is where your strategy meets reality. In this guide, we provide a step-by-step roadmap for a successful grand opening.

Days 90-60: The Infrastructure Phase

During this period, focus on finishing your build-out, installing equipment, and setting up your technology stack. Ensure your EMR and booking software are fully configured and that your team has access to training materials.

Days 60-30: The People Phase

This is when you hire and onboard your core team. Conduct intensive training on your SOPs, clinical protocols, and patient journey. Start your pre-launch marketing to build a lead list.

Days 30-0: The Conversion Phase

Focus exclusively on booking appointments. Conduct a "Soft Launch" with friends and family to test your workflows. Refine your front desk scripts and ensure your providers are comfortable with the consultation process.

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This content is provided for general educational and operational purposes. It does not constitute legal, medical, accounting, tax, investment, employment, valuation, or regulatory advice. Recommendations and results depend on the business, market, team, execution, financial position, service mix, and other factors. Regulated matters should be reviewed by qualified professionals in the applicable jurisdiction.